Add More Reasons to be Cheerful This Summer and Beyond

Reasons to be Cheerful is re-opening in a big way this Summer and is looking to you, its loyal customers, to help fund it. Supporters of the campaign will now get back 120% of their contributions as credits to use in all locations including the Chill Wagon. You’re getting more Reasons to be Cheerful by supporting the campaign!

Who doesn’t love an ice cream truck!


YOU’RE THE BEST! and we love that you are a part of the West concord community.


We love this!!! Go Philip and the rest of the team!


How it works


Support the campaign

Contribute any amount you’d like to Reasons to be Cheerful’s crowdfunding campaign

Earn 20% more in credits

If you give $100, you’ll get back $120 worth of credits to use at Reasons to be Cheerful in store at the Chill Wagon

Get your credits

Starting just 30 days after the campaign closes, well email credits to you in equal parts, every month, for a year

Use Your Credits

Get all of your favorites from Reasons to be Cheerful throughout the year

What You’re Funding

A BIG Reopening

Stocking freezers and taking names (for orders).

A New Chillwagon

Phil and the team are looking to fit out a new Chillwagon to bring across Massachusetts for more mobile ice cream

More Ice Cream Flavors

What else is there to say about more ice cream? We all scream for it.

strawberry ice cream on cone

About Reasons to be Cheerful

Reasons to be Cheerful was established in 2011 and grown by Philip Rosenfield starting in 2018, with the hope of bringing more Reasons to be Cheerful to people in the Concord and Hudson areas and beyond. After all, what brings more smiles than an ice cream cone?

Reasons to be Cheerfuls homemade and hand scooped ice cream is now also available through the "Chillwagon," a converted 1948 milk truck. The Chillwagon means you'll have several options to satisfy any sweet craving from your morning latte to after dinner ice cream and cookies.

All of Reasons to be Cheerfuls ice cream is made by hand, on-site, and in small batches. New flavors are made every day alongside the 28 usuals. That means that if you dont see your favorite one day, it may be there the next! Be sure to grab it in one of the hand packed quarts or pints to take it home and save for later. Every flavor is also available in soft serve and there are plenty of toppings to give you every reason to be cheerful!


  • I don’t live in Massachusetts, can I still contribute to the campaign?

    Yes! Anyone in the US can contribute to the campaign. Please be aware you’ll only be able to use your credits toward your visits to the Boston area in the future.

  • When will I receive my credits?

    If the campaign goal is met, we’ll email you a code for your first credits one month after the campaign closes. You’ll get more credits every month for one year.

    If the campaign goals aren’t met, we’ll return any amount contributed to the card you used to submit.

  • How do I use my credits?

    Simply enter the code you receive by email when checking out at Reasons to be Cheerful online or in-store. Your credits will expire one year after you receive them. We want you to enjoy more of the ice cream, coffee and sweets we’ve all come to love from Reasons to be Cheerful.

  • Does the ice cream really make you cheerful?

    Youre already smiling thinking about it 🙃

Share Reasons to be Cheerful’s Campaign

Your cart